Recruitmentn8nSMS
Automated Candidate Follow-Up Sequences
A UK recruitment agency with 25 employees was losing placements because consultant follow-ups took 4 hours — prospects accepted competing offers before hearing back.
4h→4m
Response Time
+31%
Placements
0
Missed Follow-ups
01
4-Hour Response Times Were Costing Placements
✕
Manual email follow-up — 15–20 min per candidate per stage.
✕
SMS completely absent from the follow-up mix.
✕
No booking flow — 4–6 back-and-forth emails per interview.
✕
Offers going cold during the 4-hour response window.
02
The Solution
What We Built
1Automated Email + SMS Follow-Up Sequences
2Automated Offer Nudge Sequences
3Candidate Self-Service Booking
4ATS Integration
Tech Stack
n8n
workflow orchestration
SMS Gateway
multi-channel messaging
Existing ATS
candidate system of record
03
The Results
4 min
Response Time
Down from 4 hours — instant multi-channel follow-up.
+31%
Increase in Placements
Speed at the offer stage won more candidates.
0
Missed Follow-Ups
Every candidate sequenced automatically.
04
Key Insights
01
SMS wins when email loses — 98% vs 25% open rates.
02
Speed at the offer stage matters most.
03
Booking friction kills candidate experience.